Imagine if we as a society had an overwhelming social and emotional attachment to the taxi Industry. Rather than stories of bad drivers and dodgy mechanicals we sang out gushing praise of John or Mary our taxi driver for the evening and the fabulous travel experience we just had. We wouldn’t ever think of using an alternative service because frankly, we just could not imagine a better offering. Our society and politicians fighting tooth and nail to protect the poor rights of our hard working taxi drivers, just trying to make a living for their family. In such a world, would a little upstart ride sharing service (arguably operating illegally) ever have taken hold?
I have a saying I like to use from time to time: “You don’t need to know the colour of the drapes to build a house”. If we were to build a house today the way most organisations have delivered technology, we’d not only have the drapes firmly squared away, but we’d have specifically defined the exact location of every coffee cup and piece of furniture before construction. The next 12 to 18 months would be spent building the house in relative isolation with both sides of the fence hoping they liked what they saw at the end! Throughout the project, there was very little room for change and certainly no room to be wrong. Then along came agile…
In many cases, engaging in a vendor selection process is only marginally better than accepting cold calls. No matter how good your process is, you really only barely get to know them and how they operate based on a few brief glympses under “Sunny Day” conditions.
Ultimately, the only real way to gauge what someone will be like to do business with is to do business with them. How? You could start by throwing that dog a bone once in a while…
Technologists love detailed features and the latest gadgets. Most consumers however, are more interested that their new mobile phone is water proof, takes better pictures, and perhaps most importantly, makes them look cool.
Businesses are really no different; It’s how technology will bring value that’s important, not what it does. The problem is, even as the pace of change completely upends our ideas on traditional business roles and relationships, the way we talk about the role of technology hasn’t necessarily come with it.
Have you ever felt like all you’ve done all day is send and respond to emails, or attend meetings? Probably because you have!
As a line item, staff and people costs more often than not form the bulk of any company or project expense. Our own experience suggests a typical technology project could spend half to two thirds of it’s budget on people, yet some studies would suggest those very people could be wasting 40% to 50% of their time dealing with poor, ineffective, and unwanted communication. That’s a fair chunk of change to be frittered away on what amounts to… nothing.
If you were in Sydney for the Vivid light festival recently, like me you may have been impressed with Intel’s Drone 100 light show. Enjoying a refreshing beverage in one of the many Vivid pop up bars, my mind instantly raced to the possibilities for what was effectively a giant mobile floating bill board in the sky, there for all to see. Now I’m sure there are many social applications for this, such as crowd or traffic control, but throw in some of the limitations of such a solution, like weather, and we’re really talking about advertising and marketing. With 1.7 million visitors to Vivid this year, I would hope Intel were getting the exposure they were after!
So what would it take to get your own personal drone aerial light show to fly?